B. BRAUN PHILIPPINES NEWSROOM

B. Braun Philippines 2025 Annual Kick-Off: Strategic Alignment and Leadership Empowerment

B. Braun Philippines (BBPH) held its 2025 Annual Kick-Off on March 13-14 at the Conrad Hotel, focusing on strategic alignment and leadership empowerment. The event brought together key managers and strategic role holders to set the stage for a successful year.

The Managing Director, Mr. Sinan Esermann, emphasized the importance of understanding the company's direction, targets, and expectations for 2025. Presentations aimed at driving sustainable growth, enhancing operational efficiency, and fostering innovation and inclusivity. Attendees were equipped with the knowledge and resources to effectively communicate company goals.

Throughout the conference, the values of Accountability, Trust, and Diversity were consistently highlighted, with the theme "Success will be determined by your courage to act" resonating in all sessions.

Key highlights included the 2025 targets and initiatives, outlining the path to 2030 and key activities for 2025. Shared strategies for improving customer satisfaction and operational efficiency, sustainable growth targets, detailed team structures, and new centers of Patient Care Services were discussed. Updates on the 3PL transition plan and demand/supply targets, as well as performance management, training programs, and the 2025 incentive scheme, were also presented.

The conference concluded with collaborative workgroup activities where attendees shared insights, recapped key takeaways, reinforced core values, and discussed practical applications of Accountability, Trust, and Diversity. Additionally, plans for B. Braun Philippines' 40th Anniversary celebration on December 11th were unveiled.

The event concluded with a reaffirmed commitment from leaders to drive strategic objectives forward, fostering a unified and effective BBPH.